Why did Jigsaw create the 'spark the dream' posters?
The purpose of this poster series (shown in the column on the right of this page) is to encourage families to find ways to positively spark their children's dreams. Regardless of their background, it is possible for all children to be whoever and whatever they want to be, if they have their family's help and support. Jigsaw encourages parents and families to 'spark the dream within' by encouraging their children to talk about the things that are important to them and the dreams they hold for the future and then helping and supporting them achieve these dreams.
How does Jigsaw's 'spark the dream' promotional campaign 'fit' with the "Its Not OK" family violence prevention campaign?
The "It's Not OK" campaign reminds all New Zealanders that it is not OK for any of us to hurt or harm another person - adult or child - in any way. The campaign is focused on encouraging the public to take action to prevent violence and abuse occurring. With the message 'It's OK to ask for help' the campaign seeks to encourage people to seek help as early as possible if they are at risk of being hurt or hurting someone else.
The "spark the dream" campaign actively promotes ways of parenting and caring for our children that nourish and treasure them and enable them to grow up being the very best that they can be. If our children are to succeed and achieve their dreams, they need to live in a violence free, safe and supportive environment and receive lots of support and encouragement from their parents and families. The posters are the first set of messages Jigsaw will be creating to encourage all of us to find ways to create a society where our children are truly treasured and can fully and safely reach their potential in life.
How does 'spark the dream' fit with the work Jigsaw member agencies do every day to help children, their parents and families?
In local communities, Jigsaw's agencies work with families to help manage problems and to help adults' learn new ways to parent their children so that their children can be safe and properly cared for. They provide a skilled and professional service to families where children may have been hurt, neglected or caught up in the midst of violence between their parents.
Nationally, Jigsaw has two primary roles. We support our member agencies to be the best they can be in their service to their communities and at the same time we work nationally to promote messages of hope and possibility for our children's future, communicating with ordinary families and communities across the country about raising children in ways that treasure and protect them. The "spark the dream" posters are designed to communicate the message that if we support our children to reach their full potential in a loving environment they will thrive in healthy, safe, flourishing families.
Who are the children featuring in the posters?
They are all leaders within a holiday programme run each school holidays by Te Whare Ruruhau o Meri, a Jigsaw affiliated agency in Auckland.
The holiday programmes are part of the agency's Tamariki and Rangatahi Development Programme for children aged 5-13 years. The programme is residential and provides respite care for both the parents/caregivers and the tamariki. It gives them a break from each other and enables the children to have a wonderful time and learn a lot in a very safe, loving and supportive environment.
The children in the posters all help other children to participate in the group activities. They have a very important role in creating a successful holiday programme experience.
It was very exciting for all five children to be part of creating the posters and then to come to Wellington to launch the 'spark the dream' campaign.
The five children come from Manurewa, Mount Wellington, Otahuhu and Grey Lynn.
Most of them had never been on a plane before nor visited Wellington.
They helped fundraise to pay for their trip and through this experience learned that hard work can also be fun and that work can bring exciting rewards. In this case the rewards were a trip to Wellington on a plane and the experience of having their dreams celebrated at the dinner where the posters were formally unveiled in front of a delighted audience of Jigsaw members and invited supporters.
Why did the children decide on these careers for their future?
Constable Izaiah (aged 5) from Mount Wellington - "It's Cool."
Veterinary Surgeon Merekatene (aged 13) from Grey Lynn - "I love animals and want to help them when they are hurt."
Fireman Nathan (aged 14) from Otahuhu - "I want to help families in burning houses."
Judge Daniel (aged 13) from Otahuhu - "I want to help families that are in trouble."
Dr Jessie-Leigh (aged 7) from Manuwera - "I want to help sick people get better."
Who helped the children unveil their posters at the launch dinner last November?
Launching the poster of our young doctor- Dr Pat Tuohy, Chief Advisor Child & Youth Health, Ministry of Health
Launching the poster of our new judge - Judge Peter Boshier, Principal Family Court Judge
Launching the poster of our youngest police constable - Superintendent Paula Rose, Acting General Manager: Strategy, Policy and Performance, Police Commissioner's Office
Launching the poster of our dynamic vet - Judi Weir, CEO of SPCA Wellington
Launching the poster of our fireman with attitude - Jonathan Graham -Chief Fire Officer, Wellington Fire District
If you want to inquire further about the posters or the 'spark the dream' campaign feel welcome to email Jigsaw's Communication Advisor, Brad Houlahan at brad@jigsaw.org.nz
You may also Download the Campaign flyer (PDF, 684KB)
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